We get several emails a day from creatives seeking advice on building their businesses, but the question we get the MOST hands-down is something along the lines of this: “I have so many passions and interests but I don’t know which to base my business and brand around.” It’s the great...
Apologizing to a customer can be more difficult than apologizing to friends and family. When it’s a customer that you (or your company) has wronged, there isn’t usually a deep personal connection and a sincere apology can seem forced or just part of standard operating procedure. Customers sense insincerity...
Here is a starting list of things to do when starting a business to increase your chances of success. 1. Do a self-Inventory: Before investing any time or resources , evaluate yourself and see if you have some of the typical traits of an entrepreneur. Are you motivated? Able to adapt...
Do you ever feel a little nervous to share links to your blog posts on social media? Do you sometimes feel hesitant to promote your own work? Do you get scared at the thought of marketing your products and services because you worry it will seem to salesy? You...
  Excellent customer service creates loyal customers for life; customers who are willing to refer your business to friends, family and colleagues. Providing this type of excellent customer service starts with a genuine desire to delight your customers, but you also have to think beyond selling your products or services. You need...
  When you are sending professional email messages, it's really important to make sure the message is perfect. You don't want to blow an opportunity by making any mistakes - either in how you send emails or how you keep track of your email messages. Whether you are emailing an employer...